Our Mission:
Building the Next Generation of Financially Literate Investors
As America creates millions of new investors, we believe we must also create a generation of financially literate investors.
Expanding access to investing is a powerful first step. But access alone is not enough.
The next generation also needs to understand how markets work, what they own, why prices move, how to manage risk, and how to think about money for the long term.
Financial access and financial education should go hand in hand.
A New Way to Learn About Money and Markets
Traditional financial education often begins with textbooks, lectures, and complicated terminology.
We take a different approach.
We teach through:
Storytelling
Memorable characters
Humor and entertainment
Short-form digital content
Real-world market experience
Our goal is simple: make investing, trading, money, and the economy easier to understand, remember, and talk about—for young people, new investors, and their families.
Turning Access Into Understanding
Opening an investment account can create opportunity.
Understanding what to own, why markets move, how risk works, and how wealth grows over time can help turn that opportunity into lifelong financial knowledge.
We want the next generation to do more than participate in the markets.
We want them to understand them.
Where Markets Meet Storytelling
Our platform brings together:
Decades of professional market experience
Educational expertise
Hollywood-style storytelling
Original copyrighted characters
AI-powered, scalable production
The short-form formats audiences already consume every day
This combination allows us to transform complex financial ideas into stories and characters people can connect with—and remember.
More Than an Idea
The Economic Modern Family is an original character universe copyrighted with the U.S. Copyright Office and built upon an established financial education curriculum.
That universe now powers multiple forms of financial education, including:
The Economic Modern Family — characters representing key sectors of the U.S. economy
Youth Financial Literacy — foundational lessons about money, markets, investing, and risk
Trades of Our Lives — a short-form microdramedy created for Gen Z, new traders, and new investors
Each piece is designed to work together as part of one expandable financial literacy platform.
Why Now
A new generation is entering the investing world.
As national initiatives expand participation, ownership, and access to the capital markets, there is an extraordinary opportunity to build financial education alongside them.
Because giving someone access to an investment account is only the beginning.
Giving them the knowledge to understand what comes next can last a lifetime.
Our Mission
To make financial literacy engaging, memorable, and accessible—and help turn America’s next generation of investors into informed investors.
